Demand Generation & Marketing Manager (f/m/d)

You don’t just want to execute marketing – you want to build a genuine growth function?

• At TTL Network, we have big plans for the coming years: we want to keep growing – profitably, digitally and scalably. Marketing plays a key role in this.
• That’s why we are not looking for a classic marketing all-rounder, nor for someone who simply manages an existing marketing plan.
• We are looking for a builder. A personality with strong self-motivation, entrepreneurial thinking and a desire to find out how marketing at TTL can become an increasingly predictable growth engine.

In return, you get plenty of creative freedom and real responsibility. But no ready-made blueprint.

Your mission

• You make sure that market potential turns into continuous, qualified and increasingly predictable demand.
• At TTL, there is no single customer journey. Our Industrial Solutions & Engineering unit develops customised solutions for demanding industrial applications. Portfolio & Distribution, by contrast, is developing an increasingly scalable product and distribution business. Different business models need different routes to the customer.
• That’s why you work closely with the heads of both business units, develop the right demand generation strategies together with them and translate these into working channels, campaigns and funnels.
• We are not interested in how much marketing we produce. We are interested in what comes out of it:

Demand → qualified leads → conversion → revenue contribution

What you will build with us

• You develop predictable demand. Together with our business units, you develop strategies and measures that generate relevant enquiries. Step by step, you turn individual activities into stable, repeatable sources of demand.
• You find out which channels really work for TTL. We don’t want to do a little marketing on every channel. We would rather develop one or two channels properly, measure their impact and then scale what works. You develop hypotheses, test, analyse and make data-driven decisions: What works? Why does it work? And how can we do more of it?
• You develop our marketing funnels. You make sure that attention turns into qualified demand and demand into real business opportunities. Together with sales, portfolio and e-commerce, you develop clear customer journeys, funnel transitions and a shared understanding of lead quality. Because for us, a lead is only valuable once relevant business can come out of it.
• You make marketing measurable. For you, leads, cost per lead, conversion and revenue contribution are not figures you report once a month. They help you make better decisions. We increasingly want to steer marketing by the commercial impact it creates.

You build the marketing function that fits TTL.

• We deliberately don’t give you a ready-made marketing organisation chart. Together we will find out which competencies are so strategically important for TTL that we build them internally – and where specialised agencies and external partners are the better solution. This can concern topics such as:
• Demand & performance marketing
• Content & social media
• SEO / SEA
• Website & conversion
• Marketing automation
• Branding & corporate marketing
• Design, photo & video
• Events & trade fairs
• You don’t have to master each of these disciplines perfectly yourself. You need to understand which ones we really need for our business models, what impact they create and how best to organise them.
• From this, you develop the right set-up of:

internal competencies + external specialists + technology + AI + automation

You want to find out what AI makes possible.

• We believe that AI will fundamentally change the way marketing works.
• That’s why we are not looking for someone who can simply operate a particular AI tool.
• We are looking for someone who is curious, experiments and wants to find out how AI can improve research, content, campaign development, data analysis, personalisation, automation and marketing processes, for example.

We don’t expect you to know all the answers today. We expect you to want to find them.

Your development at TTL

• We are deliberately not hiring you into a ready-made leadership role.
• First, it’s about creating impact, developing the right marketing system for TTL and taking responsibility for building it.

As this system grows, so does your role.

Phase 1 – Build & create impact

• You understand our markets, business models and customer journeys.
• You develop hypotheses, test channels and campaigns and create the first working sources of demand.

Understand. Test. Execute. Create impact.

Phase 2 – Systematise & scale

• You turn successful measures into repeatable systems.
• You establish processes and automation and, together with us, develop the right set-up of internal competencies and external specialists.

Successful individual measures become a system.

Phase 3 – Expand responsibility

• As the function matures, you increasingly take on strategic management and, in the medium term, first leadership responsibility.
• Our goal is not a large marketing department. We want to build a lean, high-performing, technology-supported marketing function with a small internal team, strong external specialists and a high degree of automation.
• This also opens up a clear personal development path for you: from Demand Generation & Marketing Manager to Head of Marketing & Demand Generation.

The focus is not on the title, but on developing responsibility, impact and leadership.

How we measure your success

• We don’t measure marketing by how many posts were published, newsletters sent or campaigns launched. We measure impact. Our key performance indicators include:
• qualified leads
• cost per lead
• lead-to-order conversion
• revenue contribution from marketing
• share of predictable demand

Your success never happens in isolation within marketing. It comes from working together with our business units.

Who will be successful with us

• We don’t care whether you come from the cable industry. Relevant B2B experience matters more to us than specific industry experience. What matters much more is how you think and work.
• You have drive. When you’re given a goal, you don’t wait for someone to explain the next ten steps. You structure the problem, gather the information you need, develop options and take action.
• You take ownership. You want to really move things forward. When something doesn’t work, you don’t look for who is responsible first, but for causes and solutions.
• You can do strategy and execution. You can talk about customer journeys, funnels and demand strategies. But in a build-up phase you’re also happy to dive deep into campaigns, data, systems and execution yourself.
• You understand B2B. You have relevant experience in B2B marketing, demand generation, growth marketing or a comparable role. You understand that products and services that need explaining require different customer journeys than classic consumer products.
• You think in terms of impact rather than activity. For you, a full content calendar is not yet successful marketing. You want to know whether it generates demand, customers and business.
• You work in a data-driven way. Funnel stages, conversion rates, CPL and performance metrics don’t put you off. You use numbers to test hypotheses and make better decisions.
• You are curious about AI and new technologies. You experiment, learn quickly and want to understand how technology and AI can change your own work and the performance of an entire marketing function.
• You can orchestrate specialists. You don’t have to be the best designer, SEO specialist, performance marketer and video producer yourself. But you can judge which competencies we need, select good specialists and align internal and external partners towards a common result.

What you won’t find with us

• We want to be transparent. You won’t take over a marketing team at the start.
• You won’t get a ready-made marketing plan that you just need to work through.
• Not every process is already perfectly defined.
• We don’t yet know the right answer for every channel.
• And nobody will write you a detailed task list for the coming week every Monday.
• In return, you get something else: responsibility. Creative freedom. Direct influence on our growth.
• We give you goals, context and guard rails. We expect you to develop a way forward from them together with us.
• If you are looking for a fully defined environment in which strategy, processes, team and channels are already in place, this role will probably not be the right fit for you.

If, on the other hand, you find yourself thinking: “That’s exactly what I want to build.” … we should talk.

Why TTL?

• Because with us you don’t simply fill a marketing position. You can build a function – and grow with it.
• You work closely with the management and the heads of our business units and can see directly what commercial impact your work creates.
• We are consistently developing TTL further: more digital, more structured and more scalable – with more entrepreneurial responsibility in our teams. Marketing & Demand Generation is an important part of this development.
• That’s why we are not looking for someone to manage our current marketing world.

We are looking for someone to build the next one with us.

Ready to turn marketing into a predictable growth engine?

Then we’d like to get to know you.